Consumers are increasingly aware of the impact of their choices on the environment and society. By showcasing your commitment to sustainability, you can attract socially conscious followers who value sustainability and are looking accounts that share their values.
With so many influencers competing for attention on social media, it can be challenging to stand out. By incorporating sustainability into your content, you can differentiate yourself from other influencers and attract a new audience.
Being visibly sustainable can help you build trust and credibility with your audience. By showcasing your commitment to sustainability, you can demonstrate that you are not only focused on promoting products but also care about the impact your content has on the environment and society.
Many brands are looking for content creators and influencers who share their commitment to sustainability. By showcasing your own commitment to sustainability, you can attract collaborations with brands that share your values.
Sustainability is a hot topic, and content that showcases sustainable practices can generate more engagement and conversations with your followers. By incorporating sustainability into your content, you can generate more interest and engagement on your account.
Are you passionate about sustainability? We want to help your voices be heard loud and far. Simply register your email or get in touch with us over on Instagram @thegreensocialcompany and you could be featured on our Top Sustainability Influencers page. This page is used by the businesses we work with, and enables them to reach out to content creators like yourselves for paid campaigns.
The usage of Instagram has a notable environmental impact, with a single photo post emitting 0.15g of CO2 and one minute of scrolling on the newsfeed emitting 1.5g of CO2. Although seemingly insignificant, the average user spends 28 minutes scrolling daily, amounting to 42g of CO2 emissions on a single social media platform every day.
Additionally, using multiple social media accounts and streaming platforms leads to even more emissions, such as 12g of CO2 per year for each Facebook user and 36g of CO2 for streaming one hour of video on Netflix or YouTube. According to the BBC, individuals are responsible for about 414kg of carbon dioxide annually, just from running electronic devices. Ecotree provides a tool to estimate the amount of CO2 emissions we produce online, check it out to find out your numbers. Compare the Market have also created a handy tool to input your social media usage and find out your social carbon footprint.
As a content creator or influencer, you can make steps to reduce the environmental impact of your work. Whether that’s by using energy-efficient equipment, choosing sustainable hosting services, and promoting sustainable behaviours to your followers. By promoting sustainability, you can also raise awareness about the importance of environmental issues and encourage your followers to make more sustainable choices in their own lives.
Leonardo DiCaprio
The Green Social Company.
Little Venice, London.
hello@TheGreenSocialCompany.com
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